As competition to grab consumer's attention increases with mobile devices, web based venues and daily overload of increased messaging, Max Media Broadcasting Group recognized the same is true when grabbing and holding the attention of their listeners and potential listeners. When challenged with the goal to turn a non-visual media into an extremely visual media and gain the attention of mall goers and Max Media listeners (or future listeners), Ace of Signs created the signage to successfully fulfill that need, as well as integrate the station's multi-layered platform of using not only audio on the station broadcast, but video messaging and live client display/demonstration/sampling within their studio space in the Susquehanna Valley Mall.

Ace of Signs also conceptualized and implemented stage lighting to invoke the sense of watching an artist on a stage during a concert. GoBo projectors project logos or messaging on the back wall of the studio to promote and identify the activity in the space, and three forty-six-inch LED televisions capture the "live performance" feel.